Utterly Butterly

Utterly Butterly is a great tasting buttery spread that spreads straight from the fridge. With 70% less saturated fat than butter and virtually trans fatty acid free, it is Utterly Irresistible.

Utterly Butterly was launched in 1995 and in its first year it captured almost 20% of this sector. It's now a household name and the number two buttery flavoured spread by volume. (Source: ACNeilsen).

Now you can have the great taste of Utterly Butterly with the added benefits of Omega 3. It's the easy way for consumers to boost their Omega 3 intake without compromising on taste or changing diet. It uses the same irresistible recipe, tastes just as good as original Utterly Butterly and still has 70% less saturated fat than butter. It's Utterly Brilliant!

Click here to read about Omega 3 facts.

The packs

History

1995

Utterly Butterly launched to compete against ICBINB

1996

After one year Utterly Butterly had captured 19% of the DS sector

2002

Utterly Butterly joined forces with Clover November 2002

2007

Utterly Butterly Omega 3 launched

Nutrition Information

Utterly Butterly

 

Typical values per 100g
Energy 2198kJ/534kcal
Protein 0.3g
Carbohydrates 0.5g
Of which sugars 0.5g
Fat 59g
Of which saturates 14.7g
Fibre nil
Sodium 0.63g


Ingredients: Vegetable Oil, Water, Reconstituted Buttermilk (9%); Salt (1.6%), Emulsifiers - E471, Soya Lecithin; Preservative - Potassium Sorbate; Lactic Acid; Flavourings, Colour - Natural Beta Carotene; Vitamins A&D

  • Utterly Butterly contains 70% less saturated fat than butter.
  • Utterly Butterly is also virtually trans fat free and does not contain hydrogenated vegetable oils.
  • Utterly Butterly is suitable for vegetarians.


Utterly Butterly Omega 3

 

Typical values per 100g
Energy 2198kJ/534kcal
Protein 0.3g
Carbohydrates 0.5g
Of which sugars 0.5g
Fat 59g
Of which saturates 14.7g
Of which monounsaturates 28.8g
Of which polyunsaturates 12.8g
Of which Long Chain Omega 3 (DHA & EPA) 0.275g
Of which trans 0.3g
Fibre nil
Sodium 0.75g


Ingredients: Vegetable Oils, Water, Reconstituted Buttermilk (9%); Salt (1.6%); Omega 3 (derived from fish oils) Emulsifiers - E471; Soya Lecithin; Preservative - Potassium Sorbate; Lactic Acid; Flavouring; Vitamin E; Colour - Natural Beta Carotene; Vitamins A&D

  • Utterly Butterly Omega 3 contains 70% less saturated fat than butter.
  • Utterly Butterly Omega 3 is also virtually trans fat free and does not contain hydrogenated vegetable oils.

Advertising

Utterly Butterly has a light hearted and fun approach to most things including its advertising and promotion campaigns. The great taste of Utterly Butterly is Utterly Irresistable - and with 70% less saturated fat than butter, you just can't help yourself!

Facts & Figures

  • Utterly Butterly's launch strongly contributed to increasing year on year sector growth from a decline of 4% to a 32% growth.
  • It held the brand leader position for over 3 years. Utterly Butterly is the UK's Number Two Dairy Spread brand by volume, with 27% volume market share.
  • Utterly Butterly has grown to over £44million sales value in 2007.