Clover

Churned with fresh buttermilk to give it that great taste and with half the saturated fat of butter, Clover's a spread that all the family can enjoy. Also available Clover Lighter with the fantastic Clover taste but 30% less fat than standard Clover.

The packs

History

Launched in 1983

Clover creates a new market segment. The brand is positioned as having the authentic taste of butter that spreads straight from the fridge.

1986

Launch of famous TV campaign starring Judi Dench and Michael Williams - a couple in real life!

1990s

Range of competitor brands launched into the market. Clover continues to lead the sector.

2003

"One of the Family" TV campaign launch

2005

Clover reaches its highest ever sales value of £65million, and the growth continues…

2008

Clover Lighter launches to celebrate the brand's 25th birthday!  Clover Lighter has the same lovely buttery taste but has 30% less fat than Clover Original.

2009

A new TV campaign discovers life is "good in the middle".  The brand is now worth £81m at retail value!

Nutrition Information

  Clover Clover Lighter
  per 100g   per 100g
Energy 2802kJ/681kcal   1874kJ / 455kcal
Protein 0.6g   0.7g
Carbohydrates 0.8g   2.9g
Of which sugars 0.8g   0.9g
Fat 75g   49g
Of which saturates 26.9g   23.5g
of which monounsaturates     17.4g
of which polyunsaturates     5.6g
Of which trans 0.5g   0.5g
Fibre nil   nil
Sodium 0.7g   0.7g

 

Ingredients:

Clover: Vegetable Oils, Buttermilk (29%), Water, Skimmed Milk, Cream, Salt (1.7%), Emulsifiers (E471, Soya Lecithin), Natural Flavourings, Vitamins (E, A & D), Colour (Natural Beta Carotene). Clover contains half the saturated fat of butter. Clover is also virtually trans fat free and does not contain hydrogenated vegetable oils. Clover is suitable for vegetarians.

Clover Lighter: Vegetable Oils; Water; Reconstituted Buttermilk; Salted Butter (10%); Modified Maize Starch; Salt (1.5%); Emulsifiers (E471, Soya Lecithin); Lactic Acid; Preservative (Potassium Sorbate); Colour (Natural Beta Carotene); Natural Flavouring.

Facts & Figures

  • Clover is the UK's Number One Dairy Spread brand, with 38% market share
  • Clover is now worth £81m at retail value
  • Clover is the only dairy spread brand that is traditionally churned like butter