FRijj

FRijj was launched in 1993 and has remained the UK's Number One flavoured milk drink for the last 12 years.

FRijj prides itself on being thick, filling and tasty and is now bought by 3 million UK households per year.

Its thickness makes FRijj different from ordinary milkshakes and together with its delicious taste, no other drink satisfies hunger like FRijj.

The packs

History

When FRijj was launched in 1993 with its revolutionary curves and iconic cow splats it won widespread acclaim. This unique shape and cow splat packaging won FRijj a ‘Design’ award in 1994.

In 1994 a smaller pack size was launched (250ml) which was replaced in 2002 with a bigger 1 litre size ‘The Big One’.

Due to the success of FRijj 'the ‘thick’ shake', an even thicker version of FRijj was launched in 1998 called ‘FRijj Extreme’ this was available in two flavours – White Chocolate and Chocolate.

In response to consumers' desire for new and different flavours FRijj launched its Limited Edition range in 1995 with Spooky Halloween Toffee, a ‘themed’ range of new flavours.

2008 will see the introduction of two exciting new flavours, one in summer and one in winter.

FRijj was re-launched in August 2007 with new designs and logo.

FRijj is currently developing new flavours so look out for more great flavours in store soon !

The product

FRijj comes in standard flavours, chocolate, strawberry and banana and is bought by young males as an on- the-go snack as well as mothers who want to encourage their children to drink milk.

Ingredients

  • Strawberry
    Skimmed Milk (76%), Whole Milk (22%), Sugar, Buttermilk Powder, Modified Maize Starch, Natural Flavouring, Stabilisers (Guar Gum, Carrageenan,) Colour (Beetroot Red)
  • Chocolate
    Skimmed Milk (68%), Whole Milk (22%), Sugar, Fat Reduced Cocoa Powder, Buttermilk Powder,Modified Maize Starch, Stabilisers (Carrageenan, Guar Gum)
  • Banana
    Skimmed Milk (76%), Whole Milk (18%), Sugar, Buttermilk Powder, Modified Maize Starch, Natural Flavouring, Stabilisers (Carrageenan, Guar Gum), Colour (Mixed Carotenes)